Catchy Headline Tips

Create headlines your audience will click. Includes headline formulas — you just need to fill in the blanks.

Great headlines trigger one of five powerful emotions: fear, doubt, vanity, desire or envy. 

Sample headlines:

• If You’re [Eating Butter] You’re Putting Yourself at Risk

• [Flossing] May Cause [Cancer]

• 6 Ways to Make Yourself Look Like an Idiot

• 5 Things Every [Man] Looks for in a [Woman]